Citi Entertainment - Moved :30

The second in our Citi Entertainment brand campaign, my creative partner Lea Platz and I worked on a spot that focused on the emotion tied to Citi's Pro Camp offering. Pro Camps give Citi cardholders the chance to let their children train with their sports heroes, making their parents heroes in turn. We had the privilege to work with Dak Prescott, quarterback of the Dallas Cowboys, as he put on a mini Pro Camp of his own for us.

We worked with the same extraordinary crew as the Citi Anticipation spot consisting of dirctor Brian Beletic at Sumggler, DP Natashia Braier, editor Maury Loeb at P.S. 260, color from Alex Bickle from Color Collective, visual effects from The Mill, LA and our full crew at Publicis x Citi.

The final, on-air version of Moved did not feature the VFX as intended, but it is available upon request.

Ⓒ 2020