As part of a proactive incubator at Publicis, we identified Citi Entertainment as a perfect candidate to leverage the convenience capabilities of Google Assistant. Building off an insight that very few Citi customers were taking advantage of this amazing program, which offers thousands of shows and exclusive experiences annually, we figured, why not let people find a concert whenever and wherever the moment strikes with the sound of their voice?
The Citi Entertainment skill was the first conversational voice action from Citi and the first entertainment and customer benefit driven voice action from any financial services company. The voice skill was conceived, prototyped, tested and built entirely in-house at Publicis, and is available on every device enabled with Google Assistant. To give it a try, all you need to do is say "Hey Google, talk to Citi Entertainment" and you are a few words away from concert tickets.
Additionally we had the privilege of doing the first ever national campaign for Citi Entertainment, so we snuck a brief spot into our shoot to promote the skill.
We worked with outstanding dirctor Brian Beletic at Smuggler, to helped hone our vision and make magic out of the anticipation of an upcoming show. Combine that with our fantastic DP Natashia Braier, our amazing editor Maury Loeb at P.S. 260, Alex Bickle from Color Collective and visual effect wizardry from The Mill, LA we made something really special. Topping this off was the simultaneous release of Zara Larson's unreleased track, WOW, to generate extra intrigue and ear worm recollection. A special shout out to P!nk for letting us use her light wall and the rest of the Publicis x Citi team for backing and supporting this work, all the way to the front row, VIP.
This gigantic effort could not have happened if it wasn’t for the dedicated teams across every single discipline here at Publicis, a great relationship with Google, and of course the creative gumption brought forward by the folks at Citi to deliver an industry and category first skill. Special shout outs to Shaun Rodgers, Kathi Stark, Suyun Wu, Richard Lewis, Lea Platz, Jennifer McConville, Amanda Burnette, Beth Marrano, Sharif El Rabiey and John Sellman for making this their full-time job, on top of their regular one.
Financial Communications Society
App & Tools