Ford - City of Tomorrow (NAIAS)

Ford came to COLLINS with a very monumental task - help Ford define a strategy that outlines a vision for their future and allows Ford to gain credit for innovation in the space that is being occupied by companies focused on Mars, rather than on Earth.

An additional monumental ask was to envision and create the literal stage for this strategy to be shared at the Joe Louis Area in Detroit, and working in tandem with Parc Office, we helped create probably the worlds largest oval screen. Seriously it was the largest make-the-logo-bigger stage moment on earth.

We did all this and more, outlining a plan to build upon their legacy of future vision and help them focus their efforts towards building the City of Tomorrow. But this didn't just result in one city, but 6 cities. And to help bring this front and center, Mayors from around the globe held a City of Tomorrow Panel with The New York Times about the challenges of their cities, and how Ford is helping them realize the future of Mobility. TED and Vice also helped fuel a day-long, student event to engage in a future-focused dialogue.

The success of this strategy, event and presentation elevated Ford to the front runner at the NAIAS and the auto space in terms of press and buzz around the NAIAS and put the City of Tomorrow platform in motion for the future of Ford.

COLLINS Team on this project included, Clay Kippen, Nick Ace, Brian Collins, Marc Lucas, Duncan Wardle, Seth Mroczka, Gabe Benzur, Jump Jirakaweekful and Chris Retcho with the help of our amazing partners Parc Office, Civic Entertainment, Gail & Rice and most importantly, Ford.

Ⓒ 2021