Sub Rosa was asked by GE to help reinvigorate America’s interest in invention, innovation, and manufacturing. Thus GE Garages was born. With GE's first activation at SXSW, I was tasked with helping to bring this idea to life and carry the effort through multiple executions. This pop-up brought some of the most talented technologists, digital leaders and innovators together, under a unified garage to discuss, build, tinker and explore the future of making things with the maker curious.

After the initial pilot experience at SXSW in Austin, TX, GE Garages traveled to Chicago, Washington DC, and Story Space in New York City. After it's success in the US the concept then went global, expanding into 10 global markets and continues to push the Maker mentality.

This project was on the forefront of the Maker Movement, bringing emerging technologies like 3D printing to the masses, hacking things like fridges that opened with Foursquare check-ins, CNC milling, welding, injection molding and innovative speaker workshops programs that matched the fever of the maker, which included appearances by MakerBot founder Bre Pettis, and famed Bjork Instrument inventor Andy Cavatorta.