Sub Rosa was given the task by GE to bring the means of invention to creatives at large. With the first activation at SXSW in 2011, I was tasked with giving the effort an identity and carrying it through multiple executions. The development of an ipad checkin in app and a LCD RSS display interface were also created. After the initial pilot project, it has grown into a national extension of the GE push for those who love to create.
