IBM - Made With IBM

Project Info Close

Made With IBM — the birth of a platform and a new IBM. Easily the hardest thing I've ever been a part of, and I'm actually thankful for it.

A Smarter Planet upgrade, this platform was conceived, concepted, developed, celebrated, pitched and approved all within 2 months of being on the brand. A true way to get IBMers to love what they do and who they do it for, this platform celebrates the clients that are Made With IBM. To bring this to life, IBM gave Ogilvy an even greater challenge...Push it live, in 2 months for the Masters Golf Tournament. Easy? Sure, unless your concept is to make 62 unique television spots to air only once during the entire Masters Golf Tournament paired with a unique, responsive webpage, for every single spot.

With round the clock shifts, our small, but extremely dedicated team managed to achieve our digital deliverables—a fully responsive site, with unique pages for every... single... spot...—in tandem to the Television, as the spots ran on air. Made with IBM was a monumental undertaking for everyone involved from Ogilvy and IBM, from New York to Singapore, and I am proud to have been a part of it.

Awards & Achievements

Effie Awards - Silver

Corporate Reputation

Effie Awards - Silver


Effie Awards - Bronze

Media Innovation:

Existing Channel

Effie Awards - Finalist

Internet / Telcom


Ⓒ 2024