One of my first projects at L’Agency was workign with one of my ultra favorite brands, Kiehl's. on the Global Product Launch of Ultra Body Mega Moisturizing Cream.
Rooted in making your face Ultra Jealous, This now iconic product asks you why you wouldn’t put it on, always… because your have more skin than what's on your face. It's Skin Isn't It? Made for every body... and every body part.
We created a holistic, 360° campaign just as Winter hit NYC, utilizing illustrations produced by yours truly, becoming a Kiehl's-worhty blend of gritty NYC style and Ultra fast Mega Moisturizing results.
Our work included overall content and language strategy, visual design & illustration, limited edition swag, pop-up experiences in Hell’s Kitchen and Jackson Hole, digital surround sound, creative direction and ideation, A&I activations and OOH.
p.s. Nice Wenis. 10/10 would recommend!
Limited Edition Influencer Swag
To promote the launch of Kiehl’s new product innovation, we established the Kiehl’s Locker Room pop-up— the FIRST-EVER concept store dedicated to Ultra Body Cream, located at the Hell’s Kitchen store:📍678 9th Ave, New York, NY 10036.
This tiny-but-mighty immersive experience, built in partnership with Gradient experiential, allowed guests to immerse themselves in the product benefits, become educated on the right time to apply lotion after a shower (FYI, within 3 minutes), and explore lockers filled with Ultra Body Cream ingredient information, endless free samples, and if you were lucky, exclusive winter merch. ⛷️❄️
As the Official Skincare and SPF Partner of Jackson Hole Mountain Resort (JHMR), Kiehl’s activated an on-slope, pop-up experience that was ultra-hydrated to the max. Guests to JHMR were able to experience the benefits of Ultra Body Cream where it was literally put to the test, from sun up to sun down.
Built in partnership with Gradient Experiential, guests were able to hydrate in more ways than one at our Kiehl’s hydration bar, have personalized skin assessments, and explore slope-wide scavenger hunts to find combinations to our lockers and discover Kiehl’s Product giveaways, on-the go samples, and limited edition Kiehl’s swag. This wouldn’t have been possible without the tireless efforts of the Kiehl’s UBC team.
