Citi - Custom Cash Card Campaign (2022)

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Coming back for round 2, Dan Levy and Rashida Jones were tapped to help add another chapter to the excitement around the Citi Custom Cash Card. Doing two brand new spots, our strategy was to double down on the key differentiater between the flood of cash cards that popped up since original campaign launch, which we also created.

These were directed by Hannah Levy and a little bit of Paul Brigante at Tool of North America, edited by Sean McGrath at Harbor, music composed by Human, produced by the fabulious Lauren Press,Co-Creative Directed with my partner Lea Platz, and Art + Copy Team Josh Clayton and Mollie Coyne and all thumbs-up'd by CCO, Erica Roberts.

Ⓒ 2023