The US Open Sessions: Music Made With Tennis Data

With The US Open Sessions, Ogilvy & Mather and IBM partnered up with TOOL of North America to embark on a crazy, crazy idea: turn all the tennis data from every televised game at the US Open tournament into music, in real-time... as in LIVE when a match is playing! With a little help from this guy, named James Murphy from LCD Soundsystem fame, we made it happen! AND James Murphy is releasing a remix album. A REAL ALBUM made from this project!

This responsive web experience comes in all device shapes and sizes, with up-to-the-second, faster-than-TV accuracy! To push this further, an on-site experience at the US Open streamed the live-generated music from the matches. Also, every single point is sharable with a unique animation, as it influenced the game, as well as the music. Hats off to our Ogilvy | IBM and creative / ux / production / account teams for working amazingly with TOOL to both create beautiful videos, print, album art, you name it! Collaboratively making this one of the most beautiful experiences in Sports + Music + Data history. All in all we sonically created 186 unique match tracks, over 400+ hours of music, all unique. The entire collection can be enjoyed either at The US Open Sessions or on Soundcloud.com/ibm.

/* Awards & Achievements */

Mashable - Gold

The Mashies

Best Use of Streaming

Ogilvy | US Open Sessions

November .15

Adobe + FWA - Shortlist

Cutting Edge Award

Project of the Year

Ogilvy | US Open Sessions

Sept .15

Fast Co. - Finalist

Innovation by Design Awards

Data Visualization

Ogilvy | US Open Sessions

Sept .15

OMMA Award

Online Advertising Creativity

Advertising/Promotion Website or Microsite

Ogilvy | US Open Sessions

Sept .15

Cannes Lions - Shortlist

Digital Design:

Website

June .15

Cannes Lions - Shortlist

Product & Service:

Corporate Image & Communication

June .15

D&AD - Graphite Pencil

Digital Design:

Digital Design

May .15

D&AD - Graphite Pencil

Branding:

Digital Brand Expression

May .15

The Webby Fifty

Featured Project

The Webby Awards

May .15

The One Show - Silver

Interactive:

Sound Design

May .15

The One Show - Bronze

Animation:

Motion Graphics

May .15

The One Show - Merit

Interactive:

Other Interactive Media

May .15

The One Show - Merit

UX / UI:

Data-Focused Design

May .15

The One Show - Merit

Design:

Animation

May .15

Webby Awards - Nominee

Website Features & Design:

Technical Achievement

April. 15

Webby Awards - Nominee

Mobile Sites & Apps:

Sports (Handheld Devices)

April. 15

Webby Awards - Nominee

Social and Content Marketing:

Sports

April. 15

Webby Awards - Honoree

Website Features & Design:

Best Use of Animation or Motion Graphics (x2)

April. 15

Webby Awards - Honoree

Website Features & Design:

Best Visual Design Aesthietic (x2)

April. 15

Webby Awards - Honoree

Advertising & Media:

Business Products & Services

April. 15

Webby Awards - Honoree

Advertising & Media:

Best Use of Data Driven Media

April. 15

Google Creative Sandbox

Feature Campaign

October .14

Adobe + FWA

Cutting Edge Award

Project of the Week

October .14

Favorite Website Awards

FWA - Mobile Site of the Day

October .14

Favorite Website Awards

FWA - Site of the Day

September .14

/* Press */

Ⓒ 2019